What Is SEO / Search Engine Optimization
SEO stands for “search engine optimization.” It is the process of receiving traffic from the “free,” “organic,” “perspective” or “natural” search results on search engines.
Now, SEO can be divided up into two separate groups; On-Page SEO & Off-Page SEO.
On-Page SEO: ON your website to help you rank higher, such as page titles, Alt tag, internal linking, Meta tags & descriptions, etc.
Off-Page SEO: OFF your website to help you rank higher, such as social networking, directory submission, article submission, forum & blog marketing, profile link building etc.
SEO has two different types:
1) White Hat SEO: This is a technique that properly maintain all/maximum rules for the search engines.
2)Black Hat SEO: This is a technique that doesn’t follow the authenticate search engine rule.